ShiftKey Unveils New Website & Visual Identity


Dallas, TX – July 12, 2023 (BUSINESS WIRE) – ShiftKey, a leading technology company transforming the future of work, today unveiled a new website and visual identity.

A company born out of an authentic, inspired, determined drive to empower people and facilities into stability, growth and freedom, the new visual identity embodies that vision. The refreshed look and feel puts the people ShiftKey serve – the independent licensed professionals, facilities and residents – and the data-powered workforce strategy at the center.

“We’re thrilled to finally share this new brand with the world. It reflects who we are now and who we’ve always been,” said Mike Vitek, CEO, ShiftKey. “The impact ShiftKey has had – both for independent professionals and facilities – is reflected in our growth trajectory over the last several years. We’re excited for this next phase of growth where we leverage the technology, the model, and the passion to continue driving meaningful business, community, and personal impact.”

The rebrand marks a critical inflection point for ShiftKey, bringing the company’s storytelling into alignment with its values, and elevating the scalable technology infrastructure and expertise that make ShiftKey a leader in technology, workforce and healthcare.

In addition to the new website and visual identity, this new growth milestone is the first step in the evolution of the ShiftKey brand as the largest marketplace for facilities to connect directly with independent licensed professionals. ShiftKey’s continued growth reinforces the trust ShiftKey has established with its users, and has spurred investment in strategic partnerships, team and technology. The following organizational advancements have also been announced to continue propelling the ShiftKey brand forward:

Earlier this year, ShiftKey announced former Chief Revenue Officer Mike Vitek as the company’s new CEO, bringing 20+ years of experience in technology, healthcare, recruitment, and business management to the role, with a focus on empowering communities to thrive. Additionally, former EVP Brandon Tappan has been named Chief Revenue Officer, continuing to grow ShiftKey’s impressive executive roster.

Bringing its strategic investment in OnShift in 2022 full circle, the ShiftKey platform has fully integrated OnShift’s technology into its core marketplace foundations to provide customers with the network, the data and the infrastructure to power business scalability.

About ShiftKey
ShiftKey is a platform that is disrupting the way healthcare facilities find licensed and certified professionals to fill available shifts. Leveraging marketplace dynamics and deep industry knowledge, the company is playing a vital role in mitigating America’s healthcare staffing shortages, enabling direct connections between facilities and healthcare professionals. By offering the opportunity to work as much or as little as they choose and putting the power back into the hands of healthcare workers, ShiftKey is bringing more licensed professionals back into the workforce, a solution that is solving a major crisis in healthcare. For more information, visit www.ShiftKey.com.

About Platform Partners LLC
Founded in 2006, Platform Partners LLC is a private investment company based in Houston that makes investments in lower middle-market companies with the intent of growing these businesses into industry leaders through a combination of organic and acquisition growth. Platform invests through a perpetual holding company structure allowing for a long-term, patient approach to partnering with entrepreneurs to build companies. The company manages total assets of approximately $950 million. For more information, please visit platformllc.com.