Dallas Mavericks Name ShiftKey an Official Partner



Dallas, TX – August 17, 2022 – The Dallas Mavericks and ShiftKey, a Texas based technology company, announced a multi-year partnership, naming ShiftKey an Official Partner of the Dallas Mavericks. ShiftKey is a platform that uses marketplace dynamics to connect licensed independent workers with healthcare facilities looking to fill open shifts. By placing the power back into the hands of healthcare workers, ShiftKey enables licensed professionals to work on their own terms.

“The Dallas Mavericks are incredibly excited to partner with ShiftKey,” said Dallas Mavericks CEO Cynt Marshall. “We both share a calling to do good in the community, directly impacting those in need, especially single mothers and frontline workers.”

With this partnership, the Mavericks and ShiftKey will focus on making a meaningful difference in North Texas. Securing branding rights, ShiftKey will sponsor multiple initiatives throughout the season, including the Mavs Vault at the State Fair, hospital visits for healthcare workers, and events honoring single moms in the community.

“The Dallas Mavericks have built an incredible organization, and it’s exciting to be able to align with the team as their Official Partner,” said Tom Ellis, CEO of ShiftKey. “Our company has seen tremendous growth over the past year, and part of what makes me proudest is the ability to give back. Seeing the Mavericks leadership and presence in the community inspired us to partner so that together we can make a meaningful difference.”

About the Dallas Mavericks
The Dallas Mavericks are a first-class global sports and entertainment organization providing memorable experiences for fans worldwide. The Mavs compete in the National Basketball Association as a member of the Western Conference and play at American Airlines Center under the direction of Coach Jason Kidd, General Manager Nico Harrison, CEO Cynt Marshall and Governor Mark Cuban. Since the inaugural season in 1980- 81, the Mavs have won four division titles, two conference championships and one NBA championship in 2011. In addition to on-court success, the Mavs are committed to making a difference in North Texas through community programs and the Mavs Foundation. For more information on Dallas Mavericks players, staff, stats and tickets, visit mavs.com.

About ShiftKey
Founded in 2016, Dallas, TX based ShiftKey is a platform that is completely disrupting the way healthcare facilities typically find licensed and certified professionals to fill available shifts. Leveraging marketplace dynamics and deep industry knowledge, the company is playing a vital role in mitigating America’s healthcare staffing shortages, enabling direct connections between facilities and healthcare professionals. By offering the opportunity to work as much or as little as they choose and putting the power back into the hands of healthcare workers, ShiftKey is bringing more licensed professionals back into the workforce, a solution that is solving a major crisis in healthcare. Since its inception, healthcare facilities have posted more than 35 million hours of shifts on ShiftKey, interact­ing with hundreds of thousands of professionals looking for flexible work. For more information, visit www.ShiftKey.com

About Platform Partners LLC
Founded in 2006, Platform Partners LLC is a private investment company based in Houston that makes investments in lower middle-market companies with the intent of growing these businesses into industry leaders through a combination of organic and acquisition growth. Platform invests through a perpetual holding company structure allowing for a long-term, patient approach to partnering with entrepreneurs to build companies. The company manages total assets of approximately $950 million. For more information, please visit platformllc.com.