M&O Marketing

M&O Marketing (“M&O”) is an independent marketing organization that provides insurance and related marketing products and services to agents writing fixed indexed annuities, life insurance and long-term care products.
mandomarketing.com
INDUSTRY
Insurance Services
Investment date
2019
EXIT DATE
2024
Headquarters
Southfield, MI

Investment Overview

As a leading independent marketing organization, M&O provides support, service, and innovative creative services to thousands of independent financial professionals nationwide. M&O also owns CoreCap Financial, a broker-dealer/registered investment advisor offering independent agents financial planning and investment advisory services.

 

In 2023, Simplicity Group, a well-known strategic and industry consolidator, approached the company to acquire the business. The transaction closed in early 2024, providing Platform and the Brown Family with a successful outcome.

Transaction Background

Dennis Brown, M&O’s CEO, was introduced to Platform in 2016 through a mutual acquaintance. Over the next three years, Platform invested time to better understand the M&O business model and developed a strong personal relationship with Dennis and his family. Platform advised Dennis as he completed the buyout of his former partner in October 2018 and re-engaged in early 2019 to discuss a minority recap. Dennis was interested in partnering with Platform based on our ability to help him develop and prioritize a number of strategic growth opportunities.

LinkedInnotfoundFacebookTwitterLinkedIn