Industry: Business Services

Investment Date: March 2017

Headquarters: Austin, TX


Investment Overview:

Beneplace manages customized voluntary benefits and discount programs for Fortune 1000 companies and government institutions. Beneplace is available to nine million people among employers and institutions in the U.S., Canada, Latin America, Europe, Australia and Asia. Headquartered in Austin, Beneplace delivers carefully curated, intelligent and complete voluntary solutions and employee discount programs that meet their customers’ specific goals. Beneplace knows that growing employee acquisition, retention and satisfaction is the ultimate goal of any HR team, and they’re committed to providing the solutions, services and support to exceed this goal—all while keeping things simple for the customer’s HR team.


 Transaction Background:

Beneplace was introduced to Platform in September 2016 by Focus Strategies, a boutique investment advisory firm based in Austin, Texas, that the Platform Principals have known for many years. The management team was seeking a partner to help grow the company now that the founder / primary owner was no longer involved in the day-to-day operations. Platform’s investment, along with The Galtney Group (led by Will Galtney, an insurance industry executive and Platform shareholder), allowed for a significant liquidity event for the founder, while also providing an opportunity for management to become investors and financial partners in the company.